Startup School: How do I build a brand?

Is there a science to naming your brand? What about choosing or designing your brand’s assets, such as a logo, jingle, colours or packaging? Should you sign on a celebrity or an influencer? Which platform should you advertise on, and is all marketing just performance marketing? Too many questions? Clear your confusion as your teacher, Shashank Mehta (Founder & CEO, The Whole Truth Foods) breaks down the art and science of building a brand.